"How can I market my online course to couples effectively on a low startup budget?"

While I haven’t personally marketed a course to couples, I’m happy to share some creative, low-cost strategies I’m using to promote this advice column. I hope they spark ideas for your own journey:

• Make social media your playground.

Use your personal accounts to share fun, short videos, inspirational posts, and behind-the-scenes glimpses. Don’t worry about being perfect—what matters most is showing up consistently and frequently. Let your personality shine!

• Tap into existing communities.

A quick Facebook search for “couples groups for relationships” reveals tons of active communities. Create a warm, inviting introduction and start sharing snippets of your course content. Offer a free sample or mini challenge to spark interest.

• Activate your network as your launch team.

Think of your social circle as a web of potential supporters. Grab a notebook and map out your connections—friends, colleagues, community groups, even past clients. Then challenge yourself to reach out to each one with a personal message or invitation. Your goal: expand awareness of your course and build buzz. (Tip: Search “how to map your social structure” for creative ways to visualize this.)